Monday, January 6, 2014

Book Royalties on Self-publishing Companies

Book Royalties

Self-published authors shell out money to publish a book. Considered as an investment for the fulfillment of a publishing dream, authors put money at risk. With this, it is not a guarantee that the money spent would mean profit or loss. Since, the authors risked money, then, it is realistically fair enough to give the whole income of the book sales to authors–book royalties.

In book publishing royalties, book costs along with a share of a third party (if any) are deducted to leave the author its clean share of royalties per book sold.

There are two sides of a card in publishing companies’ stand regarding book royalties.
The first side: Some self-publishing companies take nothing on book royalties, granting authors with a 100% book royalty.

How it works: These self-publishing companies charge the self-published authors for the costs associated with creating the book and the marketing tools and strategies made.

With this, the self-publishing company do not have a hold and a right to take royalties from the author’s book sales. It is fair enough for authors to take credit on the royalties due to the risk employed. Authors gain the 100% of net revenue from book sales. A sample computation on royalties with a 100% royalty: (A book with a 200-page paperback with a 5.5” X 8.5” trim size.)

$ 13.95 (retail price)
$ 3.90 (printing cost)
$ 1.50 (handling fee for the third party fulfillment fee)
$ 8. 55 (royalty amount by author per book sold)
The other side: Some self-publishing companies take some book royalties, allotting a percentage of royalties to authors.

How it works: These self-publishing companies have revenues per book sold. A percentage of royalties is cut-out leaving authors with less than a 100% book royalty. A sample on royalties with a 30% royalty for authors, and 70% on publishers: (A book with a 200-page paperback with a 5.5” X 8.5” trim size.)

$13.95 (retail price) $4.00 (royalty amount by author per book sold)
$3.90 (printing cost) $6.05 (net to publisher)
$10.05 ( divided by the royalty shares of the author and the publisher) $10.05

Aside from book costs and some publishers’ percentage on book royalties, there are third-party publishing costs. The 100% royalty of authors could still be lessened through engaging in some distribution packages, depending on authors. The following are the packages and the probable percentage fees taken from book royalties: Sales through author’s website with book fulfillment; Orders through Amazon and other online retailers (20-55%); and Orders through brick-and-mortar retailers (40 %).

Publishing companies vary in the matters of book royalties. The first side of the card laid, sure is ideal and enticing to many authors. Though, either of the sides, it is always best to have full knowledge throughout the journey of the book publishing. It wouldn’t hurt to ask publishing companies regarding the services offered. After all, it is the author’s right to inquire because they risk money into publishing. Know where the money goes and make sure every party is given its fair share.

Book royalties are the author’s fruit of labor added with persistence. There is no guarantee of riches in self-publishing. Publishing a book is a process and high book sales may not be instantaneous. However, the investment made has an opportunity cost. Authors take risk because getting a book publishing is a gain and a value will increase. It may happen sooner or later but with labor and persistence, authors will surely reap what is sown.

Tarnished Brass Curtain Trailer


 
 

Tarnished Brass Curtain

Tarnished Brass Curtain explores the sibling themes of conscience and responsibility. The thoughts of two men –one, young, innocent and practical; the other, older, experienced, and unrealistally idealistic—are examined. In the frame of the present, the main story deals with US Nay Senior Chief DAN LEVIN, His relationship with the Navy, his doubts about his leadership abilities and the feelings of a Jew in an alien world, along with his concern about the way the command’s top brass is handling the apparent desertion of the admiral’s son, a combat helicopter pilot and Dan’s friend, LT(JG) ALFRED THAYER HETHERINGTON JR.

Discover the truth about the constant battle between conscience and duty for any military person as author Dick Rose accounts the story of U.S. Navy Senior Chief Dan Levin and the admiral’s son going underground rather than returning to his unit in 1968 in Tarnished Brass Curtain: A Novel of Vietnam. Tarnished Brass Curtain is a story that deals with Levin’s relationship with the Navy, his doubts about his leadership abilities, and the feelings of a Jew in an alien world, along with his concern on the way the command’s top brass is handling the apparent desertion of Alfred Thaver Hetherington Jr., an admiral’s son, a combat helicopter pilot and his friend. The story moves from the Naval headquarters to the skies over Vietnam to the anti-war group’s coffeehouse.An Excerpt: “The world may be round, but it has its flat spots, those little oases in the desert of time where all action suddenly stops its smooth flow, eddies, builds up and focuses itself into one minute point, incident or person…” The book explores the sibling themes of conscience and responsibility. It examines the thoughts of two men—one, young, innocent and practical; the other, older, experienced, and unrealistically idealistic. Learn all the possibilities that conscience, friendship, and responsibility can bring in any kind of relationship.

Know more about Author Dick Rose and his books here: www.dickrosebooks.com

How Can Book Marketing Be Done Right

Effective Book Marketing Campaigns

You are not the only one in the world spending time to think of a strategy that would bring your book marketing to success. Each writer shares his own challenge. Due to a very high competition among writers today, not all have succeeded. And, for those who have done things right in the process, of course they are able to reap what they’d sown. So, here are some significant things to consider so to make your book marketing right.

Identify the problem

Book marketing ideas are simply you call the LEADS. You have the option to respond and deal with these ideas or dump them somewhere. What you can do is to make business with these ideas—invest through them and gain some profit in the end. Let’s say your promotional plan for your book is one of the trending book marketing services called, book trailer.

The fact that over 3 billion videos are viewed every day, most of the publishing companies these days are now offering this kind of service. However, you can’t just opt for the service without knowing why. You need a marketing service that answers to what your book really wants. Therefore, you need first to identify the challenging part in order for your book to get noticed and you choose the service that surely corresponds to it.

How would you know the challenge?

Most self-published authors do the initiatives for their book advertising campaigns. Social media for example have become their haven. They have their own accounts on Facebook, Twitter, LinkedIn, and the like, where they can start advertising their books. Some authors are posting some verses of their books to see if there are those followers and friends who would express appreciation or would share to others.

Other ways include community involvement such as book fairs and meeting up with other authors and fans. While these services are really a great option, they do not fit to all book needs. This is where you can identify the problem. It only means that you need to do something different from what has been commonly done by some when you are not seeing positive results on your end.

Other way to identify the challenge for your book promotion is through getting some professional help. Professional book consultants can surely help you identify the best marketing tool for your work. The good thing is that almost all self-publishing companies offer free book consultation.

Give a smart solution

Free Book Marketing

Let’s go back to the book trailer service. As I was saying, this kind of service is so famous anywhere in the world due to billions of videos viewed every day. And so, companies are offering these to authors as it seems so effective to make a trailer for your book and be watched by people online.

When you read the description on how a book trailer is made, you would think that you can just do that by yourself. Sure, anyone can make a book trailer. Perfect! Then, you start uploading it online only to get lesser likes and comments. Why?

That’s the main reason why publishing companies hire professional people who can create a proficient work. Proficiency is always necessary to get your book marketing done in utmost way. Well, that’s my point: in order to profit from your investment, make it professional. This doesn’t only apply to this specific service but to all book marketing services you might get interested in your journey.

Marketing your book the right way is easier than doing an experiment in your science subject. While you need to identify the problem, it doesn’t need the standard formula to come up with the best solution. The only things you generally need are your brilliant ideas, intelligence in identifying what you need, professional skills, and the ability to ask for help when necessary.