Monday, January 6, 2014

Book Royalties on Self-publishing Companies

Book Royalties

Self-published authors shell out money to publish a book. Considered as an investment for the fulfillment of a publishing dream, authors put money at risk. With this, it is not a guarantee that the money spent would mean profit or loss. Since, the authors risked money, then, it is realistically fair enough to give the whole income of the book sales to authors–book royalties.

In book publishing royalties, book costs along with a share of a third party (if any) are deducted to leave the author its clean share of royalties per book sold.

There are two sides of a card in publishing companies’ stand regarding book royalties.
The first side: Some self-publishing companies take nothing on book royalties, granting authors with a 100% book royalty.

How it works: These self-publishing companies charge the self-published authors for the costs associated with creating the book and the marketing tools and strategies made.

With this, the self-publishing company do not have a hold and a right to take royalties from the author’s book sales. It is fair enough for authors to take credit on the royalties due to the risk employed. Authors gain the 100% of net revenue from book sales. A sample computation on royalties with a 100% royalty: (A book with a 200-page paperback with a 5.5” X 8.5” trim size.)

$ 13.95 (retail price)
$ 3.90 (printing cost)
$ 1.50 (handling fee for the third party fulfillment fee)
$ 8. 55 (royalty amount by author per book sold)
The other side: Some self-publishing companies take some book royalties, allotting a percentage of royalties to authors.

How it works: These self-publishing companies have revenues per book sold. A percentage of royalties is cut-out leaving authors with less than a 100% book royalty. A sample on royalties with a 30% royalty for authors, and 70% on publishers: (A book with a 200-page paperback with a 5.5” X 8.5” trim size.)

$13.95 (retail price) $4.00 (royalty amount by author per book sold)
$3.90 (printing cost) $6.05 (net to publisher)
$10.05 ( divided by the royalty shares of the author and the publisher) $10.05

Aside from book costs and some publishers’ percentage on book royalties, there are third-party publishing costs. The 100% royalty of authors could still be lessened through engaging in some distribution packages, depending on authors. The following are the packages and the probable percentage fees taken from book royalties: Sales through author’s website with book fulfillment; Orders through Amazon and other online retailers (20-55%); and Orders through brick-and-mortar retailers (40 %).

Publishing companies vary in the matters of book royalties. The first side of the card laid, sure is ideal and enticing to many authors. Though, either of the sides, it is always best to have full knowledge throughout the journey of the book publishing. It wouldn’t hurt to ask publishing companies regarding the services offered. After all, it is the author’s right to inquire because they risk money into publishing. Know where the money goes and make sure every party is given its fair share.

Book royalties are the author’s fruit of labor added with persistence. There is no guarantee of riches in self-publishing. Publishing a book is a process and high book sales may not be instantaneous. However, the investment made has an opportunity cost. Authors take risk because getting a book publishing is a gain and a value will increase. It may happen sooner or later but with labor and persistence, authors will surely reap what is sown.

Tarnished Brass Curtain Trailer


 
 

Tarnished Brass Curtain

Tarnished Brass Curtain explores the sibling themes of conscience and responsibility. The thoughts of two men –one, young, innocent and practical; the other, older, experienced, and unrealistally idealistic—are examined. In the frame of the present, the main story deals with US Nay Senior Chief DAN LEVIN, His relationship with the Navy, his doubts about his leadership abilities and the feelings of a Jew in an alien world, along with his concern about the way the command’s top brass is handling the apparent desertion of the admiral’s son, a combat helicopter pilot and Dan’s friend, LT(JG) ALFRED THAYER HETHERINGTON JR.

Discover the truth about the constant battle between conscience and duty for any military person as author Dick Rose accounts the story of U.S. Navy Senior Chief Dan Levin and the admiral’s son going underground rather than returning to his unit in 1968 in Tarnished Brass Curtain: A Novel of Vietnam. Tarnished Brass Curtain is a story that deals with Levin’s relationship with the Navy, his doubts about his leadership abilities, and the feelings of a Jew in an alien world, along with his concern on the way the command’s top brass is handling the apparent desertion of Alfred Thaver Hetherington Jr., an admiral’s son, a combat helicopter pilot and his friend. The story moves from the Naval headquarters to the skies over Vietnam to the anti-war group’s coffeehouse.An Excerpt: “The world may be round, but it has its flat spots, those little oases in the desert of time where all action suddenly stops its smooth flow, eddies, builds up and focuses itself into one minute point, incident or person…” The book explores the sibling themes of conscience and responsibility. It examines the thoughts of two men—one, young, innocent and practical; the other, older, experienced, and unrealistically idealistic. Learn all the possibilities that conscience, friendship, and responsibility can bring in any kind of relationship.

Know more about Author Dick Rose and his books here: www.dickrosebooks.com

How Can Book Marketing Be Done Right

Effective Book Marketing Campaigns

You are not the only one in the world spending time to think of a strategy that would bring your book marketing to success. Each writer shares his own challenge. Due to a very high competition among writers today, not all have succeeded. And, for those who have done things right in the process, of course they are able to reap what they’d sown. So, here are some significant things to consider so to make your book marketing right.

Identify the problem

Book marketing ideas are simply you call the LEADS. You have the option to respond and deal with these ideas or dump them somewhere. What you can do is to make business with these ideas—invest through them and gain some profit in the end. Let’s say your promotional plan for your book is one of the trending book marketing services called, book trailer.

The fact that over 3 billion videos are viewed every day, most of the publishing companies these days are now offering this kind of service. However, you can’t just opt for the service without knowing why. You need a marketing service that answers to what your book really wants. Therefore, you need first to identify the challenging part in order for your book to get noticed and you choose the service that surely corresponds to it.

How would you know the challenge?

Most self-published authors do the initiatives for their book advertising campaigns. Social media for example have become their haven. They have their own accounts on Facebook, Twitter, LinkedIn, and the like, where they can start advertising their books. Some authors are posting some verses of their books to see if there are those followers and friends who would express appreciation or would share to others.

Other ways include community involvement such as book fairs and meeting up with other authors and fans. While these services are really a great option, they do not fit to all book needs. This is where you can identify the problem. It only means that you need to do something different from what has been commonly done by some when you are not seeing positive results on your end.

Other way to identify the challenge for your book promotion is through getting some professional help. Professional book consultants can surely help you identify the best marketing tool for your work. The good thing is that almost all self-publishing companies offer free book consultation.

Give a smart solution

Free Book Marketing

Let’s go back to the book trailer service. As I was saying, this kind of service is so famous anywhere in the world due to billions of videos viewed every day. And so, companies are offering these to authors as it seems so effective to make a trailer for your book and be watched by people online.

When you read the description on how a book trailer is made, you would think that you can just do that by yourself. Sure, anyone can make a book trailer. Perfect! Then, you start uploading it online only to get lesser likes and comments. Why?

That’s the main reason why publishing companies hire professional people who can create a proficient work. Proficiency is always necessary to get your book marketing done in utmost way. Well, that’s my point: in order to profit from your investment, make it professional. This doesn’t only apply to this specific service but to all book marketing services you might get interested in your journey.

Marketing your book the right way is easier than doing an experiment in your science subject. While you need to identify the problem, it doesn’t need the standard formula to come up with the best solution. The only things you generally need are your brilliant ideas, intelligence in identifying what you need, professional skills, and the ability to ask for help when necessary.

Tuesday, December 17, 2013

Know About the Services Provided by A Self-publishing Company



Though the fact stays that self-publishing companies have taken the spotlight in the book industry, others still can’t push away the doubts and fears in engaging in this kind of business. In this article, we feature some of the frequently asked questions regarding self-publishing companies and book marketing services.

1. Unlike traditional and commercial publishing, self-publishing gives you, as an author, total control. Nobody will dictate nor command you. All self-publishing companies give are recommendations and suggestions so you can capture your target market better. You have the autonomy to choose the people you’d like to edit and review your book. Therefore, you will own all your rights, you will own yourISBN, and you can publish the book anywhere and everywhere you want.

2. You can choose how your book will be printed. It can either be digital, short-run offset, traditional sheetfed printing, and web offset.

3. You are free to customize your design and employ different techniques to maximize your book’s marketing capacity like having an audio and video book, book marketing campaigns, media release campaigns, etc

4. Apart from ISBN, your book is entitled to a Book Industry Standards and Communications or Book Industry Subject and Category (BISAC) codes. These codes are numbers assigned to books to more easily categorize them for retailers, distributors and libraries.

5. They offer web design services which may come in packages to make it budget-friendly.

6. Self-publishing takes lesser time because you do not have to go through the process of contacting publishers and experience the agonizing pain of waiting for one of them to agree on publishing your manuscript. With self-publishing companies, you have the ability to publish your book as quickly as possible.

7. Book marketing services offered by self-publishing companies comes with a blog service so you can keep your readers updated not only with your new works but also with your schedule, and according to your liking, a glimpse of your life. Therefore, you can tie your blog with your professional site.

8. With a click here and there, self-publishing companies offer you simple services that could reach a larger niche of people.

9. You get 100% royalties from your work.

10. You build up your reputation. When you are working with a highly-respected self-publishing company, their reputation is reflected in you.

There is no harm in trying and there is definitely no harm in making your dreams come true the fastest and most convenient way. Try self-publishing now. Strike while the iron is hot.

Tuesday, November 12, 2013

Generate Big Sales thru Effective Book Marketing Campaigns



There is no easy way to success. You have to pour out your time, money, and effort to reach what you desire. As an author, to make your book sell is quite a task especially when the competition is fierce. You have to devise ways to help you market your book, to help you succeed. You have to outwit others. This is where book marketing and media release campaigns step in the scene.

Your book will not sell unless it gets its readers. What better way to do this than to have a book marketing campaign? You have to create a plan how to promote your book so it would reach its potential readership worldwide. If you cannot do it for yourself, there are a lot of self-publishing companies online that will help you do the job. With just some click, you can create your own marketing plan with the use of their wide selection of promotional products and services. You can choose to have an audio book; you can also publish your manuscripts as electronic books and enjoy a web design marketing package of your choice.  You can try having a video book or an author video interview. You can opt to enjoy radio services, publicity services, publicity campaigns, advertising, and even book signing and book galleries. They can also launch a media release campaign. Media release campaigns target the demographic at a specific time thereby creating a ‘buzz’ for an author’s book and consequently raising its market to its highest potential. Media release campaigns may include online listing of your book’s ad to various connections of the self-publishing company you’re transacting with and most importantly, it offers online and traditional press releases. These releases are still undisputedly, the most effective means of reaching a larger niche of people thus maximizing your book’s marketing capacity.

If you want to market your book, you’ll have to do more than just dreaming. Success is hard to pin down without hard work. Start doing book marketing and media release campaigns for your book and see what happens next.

Sunday, November 10, 2013

Why Opt for Quality-Efficient Self-Publishing Services



The appearance of a person suggests what kind of person he is. Some may hardly agree, but majority judges an individual through his external attributes. One’s physical attributes may encourage a person into knowing the real persona behind that mask. Same scenario exists in the publishing world as the physical feature of a book greatly influences the consumers’ decision in choosing a material.  Thus, clever authors are searching for quality-efficient self-publishing services to meet the target audience’ needs.
Consumers may find it impractical reading the first chapter, or the entire book perhaps, to decide whether the book is a good material before settling into buying it. The smart thing to do then – if one doesn’t have an appreciated author yet – is to look for interesting titles, gaze at its cover design and read the short narrative and description of the book. Some objective consumers are taking into account the quality of the paperback – the printing paper used – while some consider the grammatical errors found.
These realities though, are out of every writer’s limits. Authors might be excellent in writing but deciding on the publishing format of one’s book, coming up with its cover design and choosing a quality printing services are none of his expertise.
Nonetheless, taking into consideration how selective and particular the consumers are; self-published authors are most likely to be cleverer in looking for self-publishingcompany that ensures quality-efficient publishing services and would help him along the way.
Nowadays various self-publishing companies offer publishing services at cost-effective manner – from deciding on the publishing format to coming up with an interesting cover design and quality printing services. Some publishing companies offer book publishing services in two preferences – it may be full color publishing or black and white publishing – considering the author’s budget and choice. 
When one’s book has the best cover design and quality paperback, half of the battle in the publishing world is already won. Nonetheless, the story behind that paperback – the gasp is cost your readers and the influence it leaves– makes one completely win the battle.

Tuesday, November 5, 2013

Promoting Self-Published Books thru Book Events



A number of self-published authors are dreaming to see their book sales come rolling in, even in the ton of competition. But if you know your audience’s interest and you create a book carrying the message that speaks to them, then everything will run smoothly.
It is essential to decide a marketing plan of action before you even start writing your book since it takes time to build relationship and to look for a market. However, not all book marketing campaign works for every author.

 
Promoting a self-published book through book events can help gain exposure and publicity for your book to a number of potential readers and buyers.

  
Book signing events are an excellent way to directly sell your self-published book. Although it may seem like a small part of the overall success of your book, but the result may surprise you. You will have a chance to inspire and interact with your readers and at the same time, understand better your target audience. Meeting with readers face-to-face can be a great tool to promote you book and will likely to buy your book in the future.

  
Another strategy to market your book is through book fairs, book conferences and local writer groups where you can personally promote your book. It is a good way to widen your experiences every time you attend an event.
If you’re good with a crowd, and you don’t mind entertaining people, holding a reading might be a good way of promoting your book. It is a standard procedure to read an especially interesting and compelling section of the book to arouse the interest of the audience. On the other hand, you can plan an awesome event that combines reading with signing and Q&A opportunity. But, never forget to have a supply of your books to sell and autograph for the audience.
There are varied ways on how to market your book through book events; however don’t be discouraged if you haven’t drawn much attention of the crowd. Don’t just sit there while waiting for people to come over. Rather get up and work the room!